Use the active voice whenever possible.
Use the singular they as a gender-neutral pronoun.
Use standard American English spelling conventions.
Use the present tense whenever possible.
Strive for an approachable, friendly tone.
Write for a broad audience, not just for experts.
Avoid filler words.
Try to use short, simple words instead of complex, abstract words.
Put captions after their associated image.
Use descriptive link text.
Use title case for titles.
Use sentence case for headings.